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Lean into decisioning

Discover which CTV insights can help you plan your next campaign, or download guidelines for your activation and buying teams.

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Our Platform

Smart and simplified media planning and buying relies on powerful technology and the right set of tools. Dive in to discover how the power of The Trade Desk's demand side platform can help you stay ahead.


Four benefits of omnichannel advertising that you might be missing out on

Connected TV

With the ongoing consumer shift to streaming, we’re constantly innovating to help marketers stay ahead of the CTV advertising curve. Discover CTV tips to better reach your increasingly digital audiences, wherever they’re watching.

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Connected TV: Unlock the potential of audience-centric measurement


The identity landscape is quickly evolving with the deprecation of cookies. Discover more about what these changes mean and ways you can evolve your identity strategy.


Five steps to maximize your first-party data strategy with The Trade Desk


Retail media and retail are helping to close the loop between digital advertising and actual sales. Discover how to harness the power of retailer first-party data to reach audiences across the entire customer journey.

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Reach the right audience with retail data

Data & Measurement

Successful omnichannel programmtic buying and holistic programmatic measurement relies on quality data. Browse our collection of resources to keep your campaigns performing strong.

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Best practices for getting the most out of your media mix model

Case Studies

Explore programmatic case studies from brands across verticals like CPG (FMCG), travel, retail, auto, fashion, and more. Be inspired by the success stories of these innovative brands working with us.

Case Study | India | Publicis Media

PepsiCo gets a taste of success with cross-device targeting – reaching 12 million consumers