Find out how advertisers plan to use retail data

One of the top five ways advertisers plan to use retail data in the future is to activate their campaigns across all digital media channels, including Connected TV.

Report Cover - Retail data is changing the game for U.S. advertisers - The Trade Desk

Source: The Trade Desk Intelligence and Material+, custom retail research, May 2023.

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The Trade Desk Success Stories

Discover how Fruit of the Loom used retail data to blow away their ROAS goals and reach new customers off-site in our video case study.

Check out our other case studies to see how some of the biggest brands are using retail data to achieve real results.


Make retail data work for your brand

If you want to get into the nitty-gritty, check out our retail data series on the Resource Desk, where our programmatic experts explain why retail data works so well in helping brands reach the right audience.

Check out the Resource Desk for more information on retail data from the experts who are writing the retail playbook


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Explore how retail is shaping the world

Watch Shenan Reed, SVP and head of media in the U.S. at L’Oréal, break down the differences between retail media and shopper marketing in a recent installment of Asking for a Friend.


The Current is your best source for news, info, and expert takes on everything that’s going on in the world of retail media.

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